When you thought t-mobile's ad campaigns had started to get samey and boring they produce this... brilliant.
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Friday, June 10, 2011
Tuesday, April 19, 2011
Funny adverts
Of course most of these are to do with cats... but as I've been testing a project I'm working on this morning with dummy YouTube videos I've had a chance to revisit some of my favourite funny ads that I've liked over the years, not to mention discovering some new ones.
For more of my favourite ads take a look at the playlist here:
For more of my favourite ads take a look at the playlist here:
Wednesday, September 29, 2010
Cost
A colleague came to me with a problem. The client had asked for a advert to be created, they reviewed it, signed it off, and at the last moment said they didn't like it. So we need to do a new advert for them. My colleague was trying to decide if we should discount the old work, or the new work as we're using a contractor.
I explained that if you built a house for 300K, and at the last moment your client decided not to move in, you wouldn't then charge them 250K just because they aren't going to use what you've made. If they said they wanted another 300K house, you wouldn't then build that for less if it's still worth 300K.
My colleague is still discussing with other people if she should discount the work.
Why is it that people sometimes think web-work doesn't have a value. If you ask for work you should pay for work; if you choose not to use it that is not my problem. I'm of course happy to create something brand new for you.
(Of course in this scenario we are talking about brand new work. I wouldn't be so evil to not offer a discount if there was the possibility of salvaging some of the work from the first house/advert).
I explained that if you built a house for 300K, and at the last moment your client decided not to move in, you wouldn't then charge them 250K just because they aren't going to use what you've made. If they said they wanted another 300K house, you wouldn't then build that for less if it's still worth 300K.
My colleague is still discussing with other people if she should discount the work.
Why is it that people sometimes think web-work doesn't have a value. If you ask for work you should pay for work; if you choose not to use it that is not my problem. I'm of course happy to create something brand new for you.
(Of course in this scenario we are talking about brand new work. I wouldn't be so evil to not offer a discount if there was the possibility of salvaging some of the work from the first house/advert).
Monday, September 20, 2010
Quote of the day (re: Ikea viral)
"But if the internet has proved anything, it is that the whole human race can be divided into just two powerful constituencies: those who like looking at pornography, and those who like looking at cats."
Very good guardian article about latest ikea viral.
Very good guardian article about latest ikea viral.
Wednesday, September 01, 2010
The great click debate
I recently had a debate with some colleagues about the effictiveness of banner advertising (which personally I hate - but I also understand they are the means to a free internet).
Here's an interesting article on the great click debate one of them just forwarded to me.
I think my conclusion was these ads are fine if they aren't invasive and are relevant. By invasive I mean in two ways, 1) not in my face - if it sits there being an ad then fine, if an exploding helicopter flies across my screen or a pop up is produced then it can cock off! 2) It respects my privacy, I don't mind if the ads served to me are done so due to my surfing behaviour - just as long as I'm not being tracked or havin bots and malare installed to do so.
Here's an interesting article on the great click debate one of them just forwarded to me.
I think my conclusion was these ads are fine if they aren't invasive and are relevant. By invasive I mean in two ways, 1) not in my face - if it sits there being an ad then fine, if an exploding helicopter flies across my screen or a pop up is produced then it can cock off! 2) It respects my privacy, I don't mind if the ads served to me are done so due to my surfing behaviour - just as long as I'm not being tracked or havin bots and malare installed to do so.
Tuesday, August 24, 2010
Monday, August 23, 2010
Online ads
I found this article on online ads interesting considering I've recently started working for an agency thats main revenue stream is primarily from online ads.
To be honest I agree with the article, online ads are irritating and I never click on them. The only time I do is when they are well targetted (as on facebook). Atlhough I know this sort of targetting annoys some people as it means the ad companies have access to information you might not want them to know.
The short of it is for advertising to be effective it needs to be precise, tailored and suited to it's audience. Flinging ads everywhere just doesn't work.
To be honest I agree with the article, online ads are irritating and I never click on them. The only time I do is when they are well targetted (as on facebook). Atlhough I know this sort of targetting annoys some people as it means the ad companies have access to information you might not want them to know.
The short of it is for advertising to be effective it needs to be precise, tailored and suited to it's audience. Flinging ads everywhere just doesn't work.
Friday, May 30, 2008
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