I didn't write this - someone else at work did; but it's insightful
The bullets below are from a report in Netimperative. They’re looking at some research commissioned by sapient (a digital marketing agency) who claim that there is a big shift to digital from traditional agencies and among marketing managers.
These are the things that they’ve mentioned on their wishlist:
Digital Marketing Needs to be Offered as an Integral Services Offering
Digital Marketing Knowledge is Crucial
Be Creative and Understand the Brand
More Use of “Pull Interactions” and Virtual Communities
Practice What You Preach
see the link for the full 411.