Monday, May 19, 2008

Project Nirvana

I had an interesting conversation with a friend of mine this weekend. He runs a marketing agency in Cardiff and it was interesting, comparing notes, on how the same problems facing an agency seem to occur again and again regardless of size.


These are things like under- or over-scoping, being under-resourced (or over), clients not paying invoices, clients changing their mind, delivering on time, internally everyone having their own way of doing things (which can be incredibly frustrating when it’s not your way (which is obviously the better way)), long hours.


It seems these are challenges that face all agencies and we wondered what happens if you reach project nirvana where everything does go smoothly? Does finding the perfect process, and avoiding all these complications lead to your work not being as creative as in a more chaotic environment? Who can say!


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