Well done Ikea
http://www.ypsilon2.com/blog/publicidade/herding-cats-ikea-e-o-experimento-com-100-gatos-em-sua-loja-em-wembley/ they seem to be experts at creating viral content (I was chatting to a friend about this, who cynically said it's because "they have lots of money"). I tweeted this on Friday and have had many many re-tweets.
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