I've been asked a classic question, "How do we appear at the top of Google?" The response they want is "For £30 per month you'll appear at the top".
I'm vaguely aware of the reality which is you can't gaurantee anything.
I'm going to start by reading:
http://www.2createawebsite.com/traffic/search-engine-traffic.html
http://en.wikipedia.org/wiki/Search_engine_optimization#Relationship_with_search_engines
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